University of Arts London – Visit to Florimont

My notes from the meeting with Jean Michel Brawand, Recruitment Representative.  Don’t hesitate to get in touch with him at

  • 6 x campus
  • Film, graphic design, drama, architecture, fashion marketing, sound, theatre design, graphic design, art theory, journalism
  • Apply thru Foundation – non-portfolio – anything related to the business side.  Majority require portfolio.
  • IELTS 5.5 – foundation.  Language classes available.e full wor
  • EU (including Switzerland) via UCAS.  International via you.
  • Portfolio – in progress
  • PS – why that particular school and what sets them apart – reading, politics, psychology – need to be thinking.  What sets them apart? THE EARLIER THE BETTER.
  • Courses that demand portfolios need to be decided on fast.
  • There are specialized foundations – watch out!
  • Best alumni – fashion design – best in world – Alexander McQueen, John G, Stella M, Jimmy Chung.
  • Acting – Tim Roth, Pierce Brosnan, Colin Firth, Michael Fassbender, Russell Brand (got kicked out).
  • Directors – Mike Lee, Josh Oppenheimer, Steve McQueen
  • Artists – Gilber & George, Lucien Freud
  • Singers – PJ Harvey, MIA, Jarvis Cocker, The Clash – 3 members.  All did Fine Art.
  • 1/4 of student international.  Alumni – good network.  E.g. strong in France.  Ideas for Switzerland.  Lebanon, Jordan – openness.
  • Film, studios, wood workshops, photography students.
  • Students have acces to all 6 campuses.  Fashion library – Oxford Circus – BEST IN UK.
  • Camberwell – close-knit.  Known for fine arts and illustration.  Tradition – working with materials directly – sculpture – NOT DIGITAL
  • Central Saint Martins – risk-taking, provocation, pushing the boundaries.  A real mix in the café.  Tense climate.  Elite.  Fashion design the most competitive in the world to get into.  IF DECIDE LAST YEAR NO CHANCE.  Those who get in – 4-7 years of sketchbook.
  • Every other course – 2 years should be fine.
  • Film – make film.  FASHION CAN’T BE FAKED.
  • Chelsea – most academic – art theory, curation, fine art. Research-based ethos.  Should be reading – McCluhan, Chomsky, Cage, gender studies.  PS – areas other than art – human experience.
  • London College of Communication – the major school.  Photography, film, screen-printing – the full works.  EMPLOYABILITY – everyone is working in the field.  Internship – 2nd year.
  • London College of Fashion – 76 courses offered – only fashion uni in Europe.  All aspects of Fashion – from beginning to end.  Cosmetics, women wear, shoes. Accessories.
  • Wimbledon – Theatre Design & Fine Art.  Immediate employment in West End, Madame Tussaud’s etc. Saatchi’s contemporaries.  15 mins from City – quiet – trees – People who need quiet and head space.  Everyone gets a studio.
  • Accommodation – some central, some not. Do it first year then find a flat together.  BUT CAN STAY AS LONG AS THEY WANT.  Prices.  Hoxton – East London (very artsy – Brick Lane, Hackney)  Expensive.  Tooting, New Cross (Peckham) (gentrification – increasingly arty) – south, cheaper.
  • West London – fashion events.
  • North London – alternative scene – Camden.
  • Squats – the further north you go.  Finsbury Park.  Industrial buildings.  Fine artists – north or south.
  • 200 museums, lots of students.  Great place to create contacts.
  • ALL TEACHERS ARE WORKING ARTISTS – actual cinematographers, fashion people
  • External lectures by industry insiders.
  • CSM – baptism by fire – independence. Essays at end of every term but it’s up to you to pursue your own practice (Fine Art course) cf Film (LCC) – live editing. (sent home if late).  A contact is doing Rihanna’s clothes.

Creative Studies – Fashion, Marketing, Journalism, Video, Product Design, Graphics & more

Pupils from Florimont have been invited to the following event.  Let Mr Lally know how it went, if you decide to go.



10th-11th November, 2012
L’Athénée 4, Geneva
12h30 – 18h00

Fashion, Marketing, Journalism, Video, Product Design, Graphics & more
SIGN UP HERE for free participation – still places available!

Dear Mr. Lally,

I am pleased to invite you and your students to explore their field of talent on this interactive Event. I would be very pleased if you could forward it to your students .

Thinking about an exciting career in the creative industries? Want to know more about your career options? Looking for university courses that lead to employment in these sectors? Want to develop skills that will make you stand out from the crowd? Or do you just want to find out what you are good at?

This is a FREE event designed to key students and parents in the area of applied creativity especially in relation to the creative industries. The event is primarily practical and aimed at 15 -18 years of age and their parents. We will have practising professionals from the creative industries on hand plus the following universities will all be running workshops with faculty.

  • Matteo Bardi – Fashion – NABA, Milan
  • Dr Rebekah Jorgenson – Video – Webster, Geneva
  • Dr Chloe Preece – Marketing – Kings College, London
  • Tammy Rosso – Journalism – Webster, Geneva*
  • Rob Leeman – Product Design – Ralpine Design, Geneva
  • Michael Parson – Graphics – Parson Research, Geneva
  • Chloé Briggs – Analytical Drawing – Paris College of Art
  • Adebowale Babington-Ashaye – Photography – Webster, Ge.
  • * – you cannot do the Sunday workshop without having done the Saturday

    Participants need to sign up on following link: and choose among the above mentionned 8 workshops! Please be aware that places are limited and will be allocated on a first-come, first-served basis.

Looking forward to welcome many of you there.

With kind regards,
Alex von Arx